A retro-inspired demo storefront built to show how branded, custom, and sales-ready a web-to-print experience could feel.
Web-to-Print Demo Store · Devia Software
Burgermeister was built on the Infigo web-to-print platform to show what Devia Software's eCommerce solutions could look like when fully realized. Instead of presenting prospects with a generic out-of-the-box store, the goal was to create something branded, polished, and memorable enough for clients to imagine as their own.
My Role
I designed the visual system, hero graphics, product presentation, login layout, and front-end styling inside the platform. I also built and maintained the template products used throughout the demo experience.
Result
Burgermeister became Devia's primary demo store for sales decks and live presentations, helping communicate that Infigo could support a far more custom storefront experience than prospects expected.
The first move was proving the brand at a glance. The top-level storefront view set the tone with a retro diner aesthetic, warm cream backgrounds, muted sage, burnt orange accents, and a hero area that felt custom instead of templated.
The homepage needed to do sales work immediately. The custom illustration, logo integration, and product-first structure helped turn the demo into something prospects could emotionally connect to instead of reading it as placeholder UI.
The mockup captures the full storefront in a more realistic browsing context and helps the presentation feel closer to a live product.
The login page extended the brand into a place that is usually purely functional. Diagonal color blocking and simplified layout choices helped the sign-in experience feel like part of the same system rather than a disconnected utility screen.
Featured items were chosen to make the platform's flexibility visible. Instead of generic placeholders, the store used specific template products that revealed customization, upload, and branded merchandising possibilities.
Category pages and supporting navigation were treated as part of the same visual system so the whole storefront felt easy to browse and internally consistent.
Header icons, navigation details, and supporting UI treatments helped the store land as a complete branded demo. That consistency is what made the project persuasive in sales conversations and live presentations.